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Delivering real food. For real dogs.

Complete nutrition
for pets. Delivered.

Full of fresh ingredients. Locally sourced. No preservatives. Full of real protein. Human-grade pure source of protein. Full of essential nutrients. Includes healthy fats, minerals and vitamins.
Freshly cooked: a new batch is cooked weekly. Personalised meals: calorie based meals tailored to your dog needs. Delivered weekly: the convenience of subscription based meals.
Our recipes

Home-style meals, made for different needs.

Adult Maintenance

Complete & balanced everyday nutrition for healthy, happy dogs.

Classic Chicken — for adult maintenance. Ingredients and daily price by breed size. Beef Bliss — for adult maintenance. Ingredients and daily price by breed size.

Sensitive Diet

Gentle, limited-ingredient meals for dogs with digestion or skin sensitivity.

Fish Feast — limited ingredient, for sensitive dogs. Ingredients and daily price by breed size.

More recipes like Puppy growth and senior dogs coming soon

How we personalise

Every dog is different.
So every meal is too.

We work out your dog's daily needs based on:

Breed
Weight
Age
Activity
Conditions

Then we portion every meal exactly for your dog. No guesswork. No overfeeding.

How it works

From a message to your dog's bowl.

1

WhatsApp Us

Tell us about your dog by filling out a form to help us understand their needs.

2

We tailor the meals

Portioned to your dog's exact calorie needs.

3

Freshly cooked & blast frozen

Locks in nutrition. No preservatives.

4

Delivered to your home

Weekly, in ready-to-store packs. Ensure about 20x20x20cm space in the freezer for storage

Just thaw & serve.

No prep. No hassle.

Questions

Frequently asked questions

How are the recipes put together?+
We've created our recipes with the guidance of a renowned vet, making sure every meal is backed by real expertise. The ingredients are bought locally, cooked by us, portioned, packed, frozen and delivered to you. All recipes are balanced — combining protein, carbohydrates, fibre and fat for longevity.
Can I feed your meals daily, long term?+
Absolutely. We don't add preservatives or artificial agents — which is exactly why we deliver weekly. It's just healthy, nutritious, home-style food.
Is the food human-grade?+
Yes. We source meat (without byproducts) and vegetables we'd eat ourselves, cooked in the most hygienic conditions.
How do I store and serve the food?+
Food arrives via cold-chain delivery — freeze portions immediately. Take a portion out of the freezer and keep it in the fridge for 10-12 hours to thaw. Alternatively, you can thaw the package in a bowl of water for 15 minutes. Serve chilled after thawing.
How long does the food last?+
Packs last up to 2 months unopened and frozen at -18°. That's why we deliver weekly — to keep things genuinely fresh and home-cooked. Once opened, consume within 24 hours — which won't be a problem as we deliver exact portions for a meal.
How is this different from other brands?+
Most brands use fillers to bulk up portions, which leaves them nutritionally incomplete — leading to low energy, dull coats and weight gain over time. With the right quantity and nutrition, we serve complete dog food.
Why should I pay more than kibble?+
Dogs deserve real food that is nutritious. Apart from the taste and happiness of the dog, our food is complete and ensures long term health. Food is fuel — with the right fuel, less maintenance is needed!
The team

Two founders. One standard.

Founder Jinsu Martin Joseph

Jinsu Martin Joseph

Founder & Partner

Architect turned entrepreneur and ardent pet lover. His experience with cooking for his dog Coco helped manifest the recipes - and his obsession for the complete nutritional meal drives the company.

Founder Jacob George

Jacob George

Founder & Partner

In charge of Finances, branding and marketing, Jacob ensures the highest standards in the company through stringent protocols, making sure every subscription is personally dealt with.